Thursday 30 March 2023

How to Sell Anything to Anyone


No matter what industry you’re in, you can learn how to sell anything. Start selling like a star sales rep by following the best tips of the trade.

Top 10 buying triggers
Discounts
Best seller
Money back no risk guarantee
Limited time offer
New & improved
Testimonials
Celebrity endorsements
Nostalgia (vacations, proms, 1st date, weddings, child birth)
Associations (images of people happy, dancing, amazing party)
Buying Bonuses (buy 1 get 1 free) aka. "But thats not all"

*Make the buyer the hero!
*People buy with emotions
*This product will solve ur problems (tell a story of how it solved someones problem)
*People dont buy what they dont understand
*Be a problem solver - ur product is the only solution
*Pain point - not pleasing their kid, no memories, cheap entertainment, what themes is the kid into?, do u have a lot of guests on the day?, book soon because its a busy date and no one will be available, be a nice surprise
*ur product is either solution, a strategy or a secret method
*ur product is durable and will never let u down
*Fear of missing out
Things that make u go awww (cute kitten)
We're here to empower u
Celebrity endorsements
Respect
Hunger for good family relationships
A sense of freedom
Connection with others
Promise of self development
Dignity & calmness
Clotaire Rapaille
Raymond lowey

TALK ABOUT THE QUALITY, CREDIBILITY & USEFULNESS OF A PRODUCT
beautiful design, simple to use, affordable, user friendly
innovative, elegant
*cleaner, simpler, more effective
*give compliments ''ur looking great'' ''i like u'' ''i am like u''
*Talk about the incredible results u'll get from the product, then demonstrate it! ''Its a category killer product, its incredible!''
*be enthusiastic and confident
''Unlimited learning, unlimited amazingness, unlimited curiosity''
*its cheap, professionals use it, its long lasting, gives u reserve energy, because its good
*if you dont buy it someone else will
*its a truism
*Top of the range

Adverising's job is to tell u:
Whats available, where to get it,  what it will do, cost, and why its good value

What do you care about/or scared of?


Happiness
Reinvigorate ur self
Rediscover ur self
Sexual desire
Reliable
Protective shield
Best friend
Adventure
Ownership
Sentimental bond
New
Nostalgia
Memories
Beauty & desire
Belonging and acceptance
Good girl/bad girl
Attitude
Fashion
Secret sauce
Cultural awareness

*Attract attention & create a crowd by courting attention by presenting something new and unusual, stand out be colourful.
*Spectacles & mysteries, keep them talking about you. Build an audience through personality, branding or controversial opinions.

*change peoples attentions

*Create a transformative experience for your audience to go through, dont tell them the idea but let them feel it, lower their defenses by connecting them back to their childhood and let the idea blossom

Promise - You could be the most persuasive member of your family
Picture - you could sell ice to an eskimo
Proof - testimonials, reference, reviews
Push - introduce the product, scarcity, social proof, give 3 choices

4 p's marketing
Product
Price - reasonable
Placement - where can they buy it?
Promotion - ads

AIDA
Awareness - get attention
Interest - the benefits
Desire - ''its top of the line, breath taking, most people dont even own it yet, you coyld accomplish more tasks, think of what u can accomplish...''
Action - have solutions in case they start to ask ''what if it breaks?" - Money back guaranteed, make them feel smart for buying ur product

Anchoring - ''you can buy this for £2k or you can have this for £20 and comes with a bonus gift''

*people dont buy into the product they buy into ur values and philosophy


*Gulan Gork - mentalist
3 questions people ask themselves;
Are u reliable?
Are u capable of helping me?
Do you care about me?

LIKING Factors
People who are similar to us
Compliments
People who are cooperative

*Tell a story of how the product makes ur life easier, and how u can become a better person through the product. A solution to ur problems

*people with passion can change the world for the better, through ambition and aspiration. Honor greatness

''Believe in challenging the status quo, and thinking differently like the crazy misfit you are. Passion and ambition are what count, so honour your greatness. There are no rules in cinema, so push and change the future with your unique genius.''

Always use ''you''
Feelings, deep down, on the inside
Often, rarely, occasionally
Never use: never & always
Create an out:  say they ''hide things'' &  or ''reveal too much''


INCEPTION
*what excites them?
Ask about childhood
Ask a question
Then you talk about ur experiences

*Planting a seed
Forget about it, dont listen to what i just said
*use body language through looks
*dont judge or preach/ dont be in a hurry/ talking too much/ not listening/being brutal with them
Be like Errol Flyn RELAXED pass on that mood

Suggestion
*you know what to do

Peoples fundamental motivation is - I dont wanna fail - i wanna be invisible & left alone (Jordan Peterson)

You - I - Us (in that order when selling like Ricky Martin)
What YOU have (You have the whole package)
I can help you
Let US go on this journey

Syntax & Elements of the STRAIGHT LINE method:


Trust, credebility & support

People give according to their needs

Inside compliment: their integrity, honesty, values, character (people like it better then visual appearance)

You, Free, Because, Now (influential words)

Ethos (authority - doctors, teachers etc...), Pathos (emotions, feel proud, patriotic), Logos (logic)

*buy it you wont regret it, im selling you magic
*i want to be a part of your life
*agree, reason & then let them say yes
*its the best let me tell u why
*i've never told anyone this but i'll tell you
*keep this in your back pocket
*whats your goal, challenge, target, objective, ambition
*one time offer / limited edition price & availability

*On the phone break preocupation, grabs attention, also point to the benefits of ur product
*talk about the results the product will achieve for u!!
* if its not exactly what ur looking for theres no charge at all
* use the word 'fair' a lot
*''u would do the same for me''
*''i want ur advice on this''
*imagine
* dont call it a contract; call it paperwork or agreement
*dont use 'buy' use 'own'
*dont use ''deal'' its an opportunity or transaction
*dont use ''problem'' use the word ''challenge''
* you, free, new, now, secret (persuasive words)

*focus on the benefits, deflect criticism, be vague on the details, and corner ur opponents ''they are dangerous & untrustworthy''


*Promise, picture, proof, pitch

*Universal Psychological Sales Trigger Principles:: Reciprocity, social proof, scarcity, credibility, commitment & consistency, relatable factor, authority, community & unity

*Everythings relative
*create urgency
*talk about the results the product will achieve for u!!
* say ''have to'' & ''gotta'' & ''feel incredible'', ''looks amazing'', ''freaking love it''''get it NOW'', ''ITS NEW'' ''improves everything'' alot.

*SOCIAL PROOF; saying everybody uses it, everybody knows, all the other people did it, ask anyone etc...

SALES TERMS
* its a good fit
*seen to be believed
*its quick & easy
*its been tested and proven
*unbelievable, surprising, amazing
*mystery & intrigue
*only one left
*u can return it no questions asked
*get it today
*rare, unique

Nod while ur asking a question (Sullivan nod)

FBI techniques
*the friend routine ''good job''
*persuasive image package (looks, vocabulary, knowledge, charm)
*authenticity
*only talk for 30sec, brief & direct
*confessional paraphrasing - make them elaborate on their own ideas
*Ransberger pivot - dont attack a persons error; listen, say something positive
"Thats a really good point, but i still dont understand how...''
*mindful manners ''please & thank u''
*slow down and get to know them
*potential answers, ''i can answer that question but 1st i need to know what u did?''
*unfinished questions ''when ur boss yelled at u, you felt....?''

INSTANT LIKEABILITY
*basic associations & context clues - ''my friend is really kind and smart''
*spontaneous trait transference - give compliments ''ur funny, valuable, kind and reliable''
*zero cost approach - show ur interested in their well being, be considerate
*uplifting flexibility - adapt to peoples interests
*individualized greetings - cool hello ''hello red'' ''hi sassy lassie'' etc...
*sensory biases - people judge u on ur smell
*motivated possibility bias - depending ur social setting people interact differently e.g: gym, club, library so read the room
*reciprocity of liking - buying gifts makes people like u (dyadic vs generalized)

*SOCRATIC METHOD - questioning style of conversation ''isnt this also...''
''so you're saying'?' ''what are ur assumptions and reasons based on?''
• Clarifying concepts, give me an example?
• Probing assumptions. ...
• Who benefits from this??
• Probing rationale, reasons and evidence. ...
• Questioning viewpoints and perspectives. ...
• Probing implications and consequences. ...
• Questioning the question
How does this relate to what we have been talking about?

*food for thought
*collosal
*thats duly noted
*deflection, diversion, evasion
*feelings, motivations, values
*self persuasion: Are u sure thats a good idea?
*Dangerous & untrustworthy
*devoted, decisive

*tell them they wont find a better deal anywhere else (prophecy)
*remember when....imagine how.....in the future.....picture....recall.....feel...allow
*Even if - You will become more flexible EVEN IF you are new to exercise
* balanced argument
*Cults remove peoples 'critical thinking' process
E.g ignore ur doubt and gut instincts because thats whats holding u back towards personal growth
E.g What are ur assumptions and reasons based on?
E.g dont be so prideful

PERSUASIVE PHRASES
I'll do the work for you
How did u succeed?
You are beautiful
You are absolutely right
U r the best thing that ever happened to us/me/our company..
U have no idea.... how nice it is to work with smart people
U deserve all the best
U have earned the right to etc...
I've got high expectations for you
I hear what ur saying
I appreciate ur work and im excited to see more.
You are valuable and important

Jim EASTWOOD
Charismatic, creative, consistant, driven, hungry, impecable integrity, skills, motivated, assess peoples needs, i know what people respond to, understand peoples personalities, dignity, build rapport, build trust, build relationships, confidence, pillar of ur community, limitless potential, showcase ur talent, influential, comraderie,

A family man, a sportsman, a learner, an earner, and a communicator


SHOCK & FRAME BLOCKING (block their frame by making it seem idiotic & for asking an obvious question)
*Why are u doing that? Cose im a fucking idiot
*What u gonna spend ur money on? Hookers & cocaine
*Do u know what the odds of winning the lottery? Why do u wanna tell me its impossible to win?
*Do u know what the odds of winning the lottery? Why, ur not gonna tell me its impossible to win are u?
*Ur never gonna make it? I know but i like dreaming, i take chances
*Why r u wasting ur money? Cose im a millionaire, i can afford to

Memory - manipulation - money - insanity plea
(Lawyer tricks)


Beautiful apartment, fully furnished, immaculate
*Novelty and the power of familiarity are crucial (a familiar surprise)
*MAYA principle : most advanced yet acceptible (Raymond Loewy)

The real intrinsic value
Sales funnel
Platitudes - cliches
Proclivity - to do something regularly
Principles
Associate and correlate
Purview - awareness, attention
Point of illustration
duplicitous - deceitful
Aptitude - fondness
inconsequential - insignificant
chef d'oeuvre - masterpiece (che-do-vro)
Groundbreaking
Hubris - arrogance
Reiterate - repeat
Conjecture - speculation
Synonymous
Plausible - Credible - Reasonable
Overview
*extemporaneously - carefully prepared but delivered without notes or text.
*Symbiosis - alliance
*unequivocally - that leaves no doubt
*Exacerbated - annoyed
Send out a blast
insurmountable = unconquerable
Accredited investors and qualified buyers
Bragadoccious
Jaberwokery
Bonus
omniscient = all knowing
Glean = obtain
Certainty, confidence, clarity, courage
Cutting edge/high-tech
Huge upside potential
Defiant
General Factotum - odd job man

Defensive tactics

KAYLEIGH MCENANY
*Clarify the question & put into context
*point the finger to a worse problem
*overwhelm the person with facts

KELLY-ANNE CONWAY
*Offensive Parallelism; repeat a key word the other person says and use it against them and deflect
* Agreeing & amplifying; are you satisfied with his campaign?
Yes but what im most satisfied with is his...
*Call out double standards
*Always have a narrative to come back to
''Hes transparent, honorable, trustworthy and has integrity''
*When ur stuck use Ad Hominem; attack the other side personally
*Pass the buck; ''i dont know'' ''ur gonna have to ask him'' ''i havent discussed that with him''
*Makes something up and reinterpret it

Recapitulate and summerize it back to them ''it sounds to me like your point is....''

Its not an argument its a perceptual bias steeped in idiology

Start off with what u agree on then expand on ur point

Clarify the other persons point, validate them a bit
Say ''im not trying to trap you''
Say ''yes i agree but....''
Seperate ur ego from ur views
Say ''the problem i have with THE (instead of YOUR) argument is it leaves certain things unadressed and uresolved even though some points are laudible ...''

Please reconsider
If they r argumentative simply say ''what im saying is...''

''People dont want to hear ur opinion, they just want to hear their opinion come out your mouth'

*if someone is baraging u with questions say ''slow down lets go back to that 1st question''
*in order of being able to think one must risk being offensive
*do u care more for freedom of speech than not offending people?
*"dont u believe in free will, cose your ability and will to comprehend the universe and an objective truth means you believe in a higher power and the mind that can entertain that notion and reflect a reality thats bigger than science and stands behind that truth.'' Ben Shapiro

TIPS to fight Cognitive dissonance:
Dont rub things in their faces
Dont force someone to live out new values if u change their mind
Dont hold past consistancies against people

BEN SHAPIRO
Tell them not to use character smear
tactics lets focus on the issues
*Assume good motivations
"Unless im mistaken thats a more abstract opinion''
''According to the studies ive read''
''The way that i see things''
Push for specifics; ''which ones?''
Reduce their argument to absurdity ''so u think all those people who believe Elvis is alive are right?"
*Tell the other person that u agree with certain statements they've made (conciliatory statements)
*use vivid imagery to make ur point "a tsunami of dead bodies throwing themselves off buildings''
*identify the premise of the argument
*if someone gets emotional say ''im still waiting for ur point'' ''i still disagree''
*push for specifics ''which one? Who...etc''
*Use snuck premises
*emphasize the conditions u would agree with them
*use humour "al capone wasnt gonna turn into a priest after prohibition ended''
*use the ''others have said'' ''other people r saying'' trick
*stick to the subject
*double bind ''are u gonna apologize for interupting, no'' , ''i know ur trying to be more high energy but its not working''
*There is no scientific consensus 

Christopher Hitchens
''U dont know what ur talking about, u dont know what its like, u dont know what it took, u dont know what it would be like, you didnt hear the speech,

People welcome change
Iraq is a threat to its neighbours
Saddam should be charged with crimes against humanity
A moral choice
Anti-theist = against religion
God is a celestial dictator

Noam Chomsky

Im still waiting to hear what ur point is.

*Visualise and manifest your dreams it will be urs
*U go with the flow
*Anything is possible
*Alluring and mesmerizing
*Love & peace
*Ur stronger then ever, abundance
*Faith, belief, ur gonna be great
Blessings
*Message of light, peace and love
*Follow ur heart its never wrong
*Take the just path
*Ur beginning a cycle of good things: health, money, joy, love
*U have an important decision to make
*Have peace in ur soul for everyone
*Time will heal old wounds
*Ur whole life will change & u'll be happy
*A change is coming: a move, a trip, something very favorable & fortunate to u
*Ur a go-getter, u've broken barriers
*U've always loved creating, inventing, hustling, u never freeze up
*Ur higher mind pushes u to new attainments to new heights
*u have to be radiant
*a night of power & mystery
* seek out the warmth of heart, home & love
*teach, help & serve
*love is the reason for everything, the reason to live, the beginning and the end
*i always take a pill called the i-dont-care-pill
*ur strong, no one destroys u, no one knocks u down
*if u dont have faith u'll have nothing
*what once was ugly will become beautiful
*all religions have a point of convergence, call it interface religion
*dont give up until u accomplish ur destiny, the cosmos will gift it to u
*use my teachings as a roadmap to a more fullfilling life
*'may god bless all of u today, tomorrow & always
*u can win, believe in ur self b stronger
*if u have questions and need answeres, if ur concerned about a loved one, or need career or love advice
*u were born with a gift to help and empower peoples lives
*i predict lotto numbers, family reunions, success stories, marriages
*motivation & inspiration
*exquisite, extravagant & excellent
*TV, home videotapes, video-disc, cable transmission, magazines, print, direct mail, books, electronic publishing, CD-ROM's, the internet
*Name, likeness & image
*strong, intelligent, brave, healthy, loving, friendly, giving, good looking, charitable, stylish

*Illustrate the problem and associate pain to it
*Pre-emptively deal with any objections and how you'll fix it with ways thats you've researched
*Convince them that ur plan of action is actually consistant with the type of person they are and want to be its a logical expension of their current value system not a deviation
*Paint the heaven that happens if they go in the exciting direction u want them to go in
*End with an ASK 'i need your help'

LIKING Factors
People who are similar to us
Compliments
People who are cooperative

OPRAH
*Platonic touch
*Strong eye contact
*Summarize what the person just said
*Say ''you know how we're most alike?"
*Find out what moves people ''how did you find out?'' Family, hardships, dreams, what ur ashamed of
''Every father has a dream for their kid, what is ur dream in ur heart for ur kids?"
*Allow people to express themselves, encorage and validate their pain ''you overcame the pain thats beautiful''

Subjects that make people cry:
Kids
Fav teacher
Whats the most difficult thing u had to do to fullfill ur destiny?
Childhood
How did u pull urself together
What are you ashamed of
Hardship

Peoples motivations
*money, friendship, land, pride, women

* the way for them to get what they want is to FOLLOW YOU

Feelings, deep down, on the inside
Often, rarely, occasionally
Never use: never & always
Create an out: hide things & reveal too much

*Vigor, health, vitality
*Hope, admiration, optimism
*with appretiation and highest esteem
*very fetching, polished
*Youthfull, handsome, thoughtfull, compassionate
*A man of letters
*grateful for the cordial hospitallity offered
*the academic, the war hero, the family man
*gold standard
*intellectual samurai
*find direction & a proper goal in life
*with renewed and heartfelt thanks
*collective personality
*elaborate idea


Japanese emperor ethict:
Frugality, patience, diligence, self-control, manliness

Unity, achievements, a leader, great new era, pioneees, new fronteer, place in history

* highly intelligent, highly insightful
*dedication, concentraction & practice
*a game changer
*real satisfaction
*risk taker, protector, humble

*disreputable - vile
*glean = obtain
*psychological implications
*determination, motivation, willpower

*everythings relative
*morally presumptious
*dignity, ur genuine u have respect for ur self
*indignation
*virtue signalling

*I've meditated, ruminated and cogitated on the situation

*Family, occupation, recreation, dreams
*unilateral = one sided
*repudiate = reject and deny

*my teacher, care, love, a gentleman

OBAMA
*hope, change, meaning, purpose, faith, beliefs, politics, principles, america, life, family, power, Choice, liberty, freedom

*neo-colonial, imperialistic, technocratic society of the United states of aggression

*big component
*namaste

*5 points of wisdom of the Kabbalah:
Listening, silence, rememberence, practicing, teaching


Persuasion
*1st establish who u r and ur credentials,experties, accomplishments and what u represent.
*then talk about the opportunity for great wealth but that theres an obstacle that only you can solve
*loop back and talk about ur credentials
*undermine ur opposition and that ur the best choice
* say ur a family man and believe in honor, moral values
*tell them to do it for their family

GARETH
Work hard and u'll be rewarded.
Supportive parents, good intuition and real talent, and sacrifice things to work and improve ur talents.
Listen to guidence and take on good advice.

Analogy - comparison
consensus

Mcdonalds
Family, opportunity
Mcdonalds is one big family
Im looking for a few good men who arent afraid of hard work
Arent afraid to roll up their sleaves
Im looking for scrappers, hustlers
People with drive
People with fire in their belly
Got a little chutzpa
Im gonna offer u something as precious as gold, an opportunity to advance!
To move forward, to move up, to succeed, to win, to step up, skys the limit, grab the brass ring, a shot at the American dream, put ur arms around your dream.
If you've got the guts, the gumption, the desire, i guarantee u you can succeed.
Theres gold at the end of every dreams road.
Think big, fortune favours the bold, ambition
So who's with me?


Gulan Gork - mentalist
3 questions people ask themselves;
Are u reliable?
Are u capable of helping me?
Do you care about me?

Trust, credebility & support

Austerity = higher taxes to fund spending, public sector budgets are reduced, raising taxes while cutting spending, and lower taxes and lower government spending

On what do u bias ur opinion?

'Happy to help''
''Put myself in your shoes''
''I think there may be a mistake''
''This is a topic you'll enjoy''
''I can give you these insights''
''Have u ever made an exception?''
''If i was in ur position''
''How will you know you've made the right choice?"
The ''yes'' ladder
''Because''
''It seems like...''

*generalising
*discreet

*Manic self publicist, ex hippy, adventurer, completely out to lunch

Strong, proud, safe , great again

*best, biggest, number 1 attraction, greatest, the finest, largest, in the world, of the decade, brilliant deal, exciting, spectacular

*awe inspiring, outgoing, vivacious

*paralipsis "im not saying, but im saying"
"I refuse to say he's low energy''
''I will not say hes low energy''
''I wont tell you what he did, but he grabbed...''
*High quality, exquisite, beautiful, honorable, perfect, luxury, prestigious, spectacular, sensational, perfect
*Sea beach
*i guarantee it!!!
*u have a great reputation
*So True!
*stronger, safer, greater
*Its real
*im 1# in the polls
*you dont mind do you, you dont mind?
*Winning, believe me
*everybody knows!! Everybody says, *EVERYBODY
* the stakes are high
*misleading
*powerful, wealthy, strong, respected
*momentum
*gold plated information
*Turbo charged rocket fuel
*Roaring back
*Vivacious
*i've heard a lot of good things about u
*u made a lot of people rich
*Fellas, its gonna be a biggie

*nobody does it better than me
*i have many friends
*Staggering, substantial
*Exemplar, spectacular
*NOBODY knows it better than me
*Very, believe me, fair
*bigger, stronger, better
*A home-run of home-runs
*so easy
*in the old days...
*u see whats happening, and u see whats going on
*Very exemplar fella
*big league, astronomical, billions, millions
*Its a biggie
*Stay tuned, keep u in suspense so we'll find out, i'll tell u later, i will tell u at the time, somethings gonna happen
*gutless
*forget about all that
*We will see what we will see, you'll find out
*stay tuned
*Just wait and see what happens

#1 Make speech sound improvised
#2 Paralipsis
#3 Repetition
#4 Use Ambiguity - ''dont worry about it'', ''its so easy", ''dont worry about me'', ''forget about all that''
#5 Complain about common grievences  ''they're gutless"
#6 Audience participation
#7 Use suspence (stay tuned, we'll see)

*say BELIEVE ME all the time
*use facial expressions
*say you're the underdog
*say EVERYONE LOVES ME
*use persuasion hacks

Dummy, ur ratings stink, dumbass, demant notice, dopey, moron, stupid guy, failing comedian, dumb guy, lowlife, ugly, dismal, low energy, wacko, delete ur account, low I.Q, overrated, a nothing burger

Future pacing, arcing statements, embedded commands
''We are losing ourselves to China, we need to build a wall, ee are being invaded, we cants be safe in our own home''
Create frenzy then follow with a future pacing statement.
''When i am ur future president i will build this great wall''

*Emissary, anointed
*Crimson lit
*Emotional concept or emotional decision

*Sparkling conversation
*Conjecture, speculation

*Goodwill ambassador gesture
*U've only bloody gone and done it

*Asserting myself
Litigating
Contesting

*Trash panda
*Swallowed a dictionary

*Honduran, bosnian, armenian
*Demonstrated applied knowledge
*Embedded commands, embedded suggestions

*The cure for ignorance is education. You fix the ignorance, there’s nothing to fear. If there’s nothing to fear, there’s nothing to hate. If there’s nothing to hate, there’s nothing or no one to destroy.

*Droll and laconic
*glib

*Who is...rs
Get me rs
Get me a rs type
Who is?
*Past is the prologue

*calisthenics vocal exercises
*reiterates the theme
*How to u keep a woman in suspense?....i'll tell u later
*Know who u r so u know what you're capable of
*Suddenly so sad so silent
*Imperfection is a sign of individuality
*motif
*Move, block, capture (chess)
*analysis by hypothesis
*Is the moon high
*Ask me something else
*elocution lessons
*amalgamation

*Power, order, solemnity
*Honour, power, glory and justice

*sharper than Gillette
*Legend has it...
*its tradition
*semantics
*sophistry (how, what, which, them)
*thats my line

*rhubarb grows stronger in the cold
*rub a dandelion under ur chin, it rubs off it means ur in love

*what CANT i do for you?
*Vigor
*polemics, disgrace, superlatives
*Insolent, smug
*Bum cum
* A friend is a gift u give ur self

*census bureau  - provide people and economic data
*keep this is ur back pocket
*distractions
*i misinterpreted the rules
*riposte
*legitimate human emotion

*education creates patience, patience creates understanding, understanding creates love, love creates unity

******
*Pathos, apparatus, holistic
*Failing to prepare is preparing to fail.
*A danger recognized is a danger defeated

Xxxxxxxxxxxx

*Outrageous, egregious, preposterous.
Lewed, lascivious, salacious, outrageous.
Restful, resplendent, magnificent

*truth is what works
*disreputable
*facilitate
*big component
*ostensibly
*susceptible
*dissociation and disregard
Devoted & decisive/ tenacious & grab life by the horns
*once in a life time chance
*gratitude

Pr campaign core story/central narrative
Reinvention
Redemption
Ressurection
Freedom
Self reflection
Love
Survival

WALL STREET
*Everyones doing it
*go on the offensive ''give me a good reason why you should stay on the straight and arrow''
*flattery & disappointment - ''its a shame you had what it took to get into my office but now do you have what it takes to stay''

Refute the charges
Deny
Reject the charges
Slander
Defamation

Robert greene - author

I like ur style
I appretiate you
When can i see u again?
Great sense of humour/brains/personality
I got this babe/ i'll take care of it
YOU got this baby
You look extra beautiful
Good memory
Fill u with more children
Ur the perfect mix of cute and sexy

Luminous, exotic, lovely, erotic, radiant

The plot of female hero myth is she tames a mysterious & agressive male (vampire,wolf, surgeon, millionaire,pirate)
Women want to tame but then lose interest in u once tamed

EMBEDDED COMMANDS & SUGGESTIONS
*remember when....imagine how.....in the future.....picture....recall.....feel...allow...
visualise
*allow your self to feel
*do u feel ready
*allow it to happen
*allow ur self to take action tonight
Its happening in ur mind....
Thats occuring when u imagine....
Its taking place
Its on

TURN ON TOPICS
*transcendence, awe, mystery, identity, edge, novelty, surprise, being dominated, partner in crime, secrets, secret location, love, people watching
Tension, indulgence, gravitating to people, magnetic qualities, adventure, rituals & courtships, emotional roller coaster
Passion, intrigue, control
Teacher, vivid imagination, receive, master, learn, fascination, tender, challenges, her process,

*Which quality would you pick to have in ur life to make it all worthwhile?
*what does that allow u to do in life?
*how does that make you feel inside?
* what would be a perfect scenario for you to feel happy?
*what emotion do you feel inside?
*what will bring you closer to that feeling?
*what do you like doing?

PROPAGANDA

*plays on hopes, fears and frustrations
*crowds are a state of mind. If one engages in group identification their mind and behaviour will be changed. Fullfill their supressed and unconscious desires
-Edward Bernay
Examples of social identities are race/ethnicity, gender, social class/socioeconomic status, sexual orientation, (dis)abilities, and religion/religious beliefs.

*sow moral confusion

Charm - try to be loving
Coercion - yell until they do it
Silent treatment - dont respond until they do it
Reason - explain why they should
Regression - whine until they do it
Self abasement - act submissive
Responsability Invocation - get them to make a commitment
Hardball - hit them
Pleasure induction - show how much fun it is
Social comparison - tell them everyone is doing it
Monetary reward - offer money to do it

*Pressure, influence, bribery, blackmail

*******

*Bandwagon- following the crowd
*Transfer - idea linked with a positive attitude
*Card Stacking - highlighting positives
*Name calling - creates negative opinion
*Plain Folks - establish raport with ur audience
*Testimonial - celebrity endorses a product or person
*Glittering Generalities - make ur idea sound much better than others by using vague virtue words such as freedom, security, hope, tradition, change,  prosperity, possibility, justice
*Technical Jargon - uses unfamiliar technical terms to impress or confuse the mind
*Powerful Words - uses pleasant or hideous words to influence people "effective resistance'' ''thicker, stronger''
''Better protection''
*Appeal To Fear - scares consumers into what to buy and use
*************
*****
SOUTH PARK
''It's not your fault" manipulation technique he used against Heidi

You were right, i will never question ur keen intellect again

*Be sure to show everyone its really amazing
*But its not true, im being serious i really think i should tell the truth
*If u did that maybe somehow i could live with this lie

“No you must have remembered wrong”
*He's just a little boy you shouldn't have done that!
*im already being punished by not getting the ipad
*Ur denying us our rights
*U need to tell the truth ur only making things worse on ur self
*u lied to us all, u betrayed ur kind
*Omg what did u just say, are u ok, does he always talk to u like that? 
*help me change
*you had a breakthrough this is a beginning of a whole new chapter in ur life good luck
*Truth
*i understand where ur coming from and i appreciate u for being so direct
*stop playing the victim
*stop putting people down to make ur self feel better
*ur playing the victim just to justify ur horrible behaviour


Playing the victim in every situation for example in his relationship with Heidi (“Shes toxic guys!”)

Acting like he cares about a serious issue
"Because they made fun of other people's religion, Kyle!"

''I'll do what i want to preserve my integrity''

LeBron James ''what should i do?''

Tom Brady technique; deny & subvert ''everybody shoplifts why u coming down on me?''

*i misinterpreted the rules
*see he hasnt learnt a thing u guys!
****************************************
Wall Street
*give me a good reason why staying on the straight and narrow will get u anywhere in life, when all around us the most honest people are poor
*everyones doing it
*Flattery with hint of disappointment that you arent reaching ur true potential


**********************
*Power, order, solemnity
*Honour, glory and justice
*Enthusiasm, energy and commitment to a cause

*pre-persuasion, source credibility, and message and emotions are integral for propaganda to be believable.
*Pre-persuasion involves structuring the debate and the social atmosphere so as to be conducive to one’s goals. It involves establishing the rules and pre-conceptions, whether stated or unstated,
that dictate the terms of the issue. For example, envision the difference between a TV newscast opening with “Today we are discussing immigration”, or “Today we are
discussing the problem of immigration.”

******
Its not just the ideas people will be attracted to, a movement also has to have an effective clear-cut agenda, be cohesive, purposeful and be an active movement

*if someone tries to demonize your character just say ''ur only saying that cose ur losing the debate and want to avoid the argument''

TELLING STORIES
*Let me tell you why
*True story
*I'll tell u this and then i gotta go
*Listen to me
*Let me explain whats going on

GET RESPECT
*pause
*ask people to respect ur time
*gesticulate & take up space, move
*finish ur sentences strongly
*display social courage
*sharing ur values
*calling people out on bad behaviour

6 Persuasion Tactics:
Misdirection
Time pressure
Limited amount
Opportunity
Social compliance
Social proof
Ikea Effect: ''can you help me with this?'' ''May i have ur advice with something?'' ''Can i get ur opinion?''(make a person think its their idea, have them come to conclusions that u desire and it gets them more involved and invested - its a brain glitch)

NXIVM (personal inventory questions)
*what do u regret the most in life?
*what was ur most positive relationship in ur life?
*ur most negative relationship in ur life/ describe the situation?
*who do u love most?

*Cults remove peoples 'critical thinking' process
E.g ignore ur doubt and gut instincts because thats whats holding u back towards personal growth
E.g What are ur assumptions and reasons based on?
E.g dont be so prideful

Frank Underwood
*Appear as a team player, keep ur anger to ur self, march forward
*find ur target and win them over
*use selective truth, dont insult peoples intelligence
*generosity
*get to the 'maybe' find their desires, ask what they want, create rapport, woo them
*appeal to peoples interests, dont remind them of past favors, focus on benefits of new alliance, dont be greedy
*disarm with a mirror effect, agree with ur superior, insinuate ur ideas with Ikea effect
*action + goal + plan

*if im gonna do this for you...
If im gonna be staying here

She tries
Weeping, sex, standing up to him, defying him, domestic fantasy, seducing

INCEPTION
*what excites them?
Ask about childhood
Ask a question
Then you talk about ur experiences
*Planting a seed
Forget about it, dont listen to what i just said
*use body language through looks
Lower their defences and hitting them with
Emotion, dazzling them with images, powerful symbols and visceral sensory cues

*dont judge or preach/ dont be in a hurry/ talking too much/ not listening/being brutal with them
Be like Errol Flyn RELAXED pass on that mood
*Say we're a team/group/family

From what i can gather...
Thats dully noted
Revival

God has ordained that ur best days are still infront of you, say to your self:
I am blessed, strong, focused, young, vibrant, fresh, amazing, valuable, masterpiece, talented, disciplined, glorious prosperous, radiant, attractive, wonderful
-joel osteen

MANSON

''Be ur own person, love ur self, but let go of ur ego.
Dont be influenced my material things. Nothing is wrong if it feels good and satisfies u.
Live for now and forget about yesterday and dont think too much about tomorrow. Dont depend on 1 person or u'll be hurt.
If u want to share with others share what u have. Dont be too materialistic. Dont hide behind emotions and what ur parents taught u. Love is for everyone, to be shared.''

"If you look down to me you will see a fool;If you look up to me you will see a god; If you look straight at me you will see yourself"

Death is essentially the reason for religion

*Dont be a begging puppy dog

''Dont think in right or wrong thing in truth and use that energy', theres no big answers, collages are taking people the other way, all the smartest people are the common ones whi are cut off from society, they're the ones who have soul''

''If u have a thought in ur mind about what im thinking, is that what im thinking or is that what ur thinkjng im thinking?''

''You are your faith, lose it and you're not''

*Death is peace from this worlds madness and paradise in my own self

"Death is psychosomatic, its all verses, climaxes, all music. Death is permanent solitary confinement''

''Cast aside ur remaining egos, rid ur selves of all the crap ur parents taught u, quit reflecting ur mothers everytime u speak, we will have no leaders, no followers just our individual selves, so strong with each others we will be one. Thats what we're gonna do, can everyone agree on that?''

''We'll be so comfortable, it will be paradise, think about it: no rents to pay, no laws to obey, and no cops on our asses. We'll be one step ahead of anything in this world.

''Wipe ur own ass, do ur own thing and ego be damned.''

''Wheres ur manhood? This girl cant out muscle u both, besides we need some coffee and she can make it for us

''Whats happening to u? Cant u see this is for our future? You would have done this before, so why all this static now?

You gotta catch it ur self boy.

''There is no crime, no sin its all a game, you gotta be me before you can be you because I am a reflection of you, im just what u see in yourself, give up your world so you can have mine, and by giving it up God will come through me, and you will be a hole in the infinite just like i am''

GARETH
Work hard and u'll be rewarded.
Supportive parents, good intuition and real talent, and sacrifice things to work and improve ur talents.
Listen to guidence and take on good advice.

*remember when....imagine how.....in the future.....picture....recall.....feel...allow

Simple, easy to understand answers, secret, satisfying, secrets supressed, the underdog, the one true God, priviledged information, the same as everyone else, isolating followers,

DALE CARNEGI
*Become interested in other people "smile, introduce ur self, ask them to tell u about themselves''
*let the other person take the credit for ideas etc...IKEA EFFECT
* talk about ur own mistakes or vulnerabilities, experiences before giving criticism
*People want to feel appreciated
*Dramatize ur ideas
*talk in terms of the other persons interests & desires ''all the best leaders read this book''
*get the other person saying ''YES'' immediately
*Give honest and sincere authentic appreciation from the heart ''thank you FOR....''
*give the person a good reputation to live up to, as a leader
* power of identity ''i am able" ''i am someone'' ''i am not the kind of person'' ''i am someone who gives'
*say the persons name

Sovereignty
Project truth, knowledge and wisdom

*Tell people what they want to know About themselves

Cult tactics
*Keep it vague and simple - promise of something great, a transformative change in their lives, achieve enlightenment, love, righteous formula to get into paradise.
Offer romantic, mysterious, ethereal and otherwordly solutions, offer a family , father figure, music, let go of society and ur past, freedom and the spring of life
*Emphasise the visual over the intellectual - get rid of boredom and skepticism, use theatre and luxury, exotic culture, write songs together, orgies, drugs, remove calanders, clocks, news, books,
*Borrow forms from organized religion - create a structure that emanates power and loftiness, create rituals, create a hierarchy with titles and new names, ask for sacrifices,
*Prophethood - the leader calls himself god and alludes to it ''they've already nailed me to the cross'', ''they killed me before and it wont happen again'', quote the bible
* Disguise the source of ur income - never reveal that the money comes from their followers and gifts
*Use the ''us'' vs ''them'' dynamic - make them believe its an exclusive club, create an enemy, create a cause, purpose and a message for them to believe in

JIM JONES
*i want freedom and to defend liberty
*u say u dont believe in god but u really do, u've substituted ur sky god in me. Now if father was a sky God he'd eliminate all poverty. Im amazed i have as much power as i do without people paying any attention to me. Im amazed that people who have had a stroke in my church have been healed. Because people dont listen to me and very few seldom know me. But dont u ever insult me by calling me ur creator sky god. I am a savior because i save everyone who comes to me. I would rather u call me the devil because he had the sense to rebel.
''I represent divine principles, total equality, a society where people own all things in common, no rich or poor, no racism, where ever theres people struggling for justice and righteousness, there i am! And there i am involved''
Jim jones

''I dont own a car i dont own any new furniture, i never buy any new clothes, i aint never brought a new pair of shoes in my life, and thats why i am free, ur not free ur a slave, ur doing exactly what the man wants u to do'' JJ

''This country will not be safe until we do something to share the wealth, and share it completely and fairly, and democratically and peacefully'' jj

*we're all gonna be niggers till everybody gets free
*get ready, if u need to live u need me, if u need to survive in this time of Watergate, if u need to survive amongst the crooks, the spiritual wickedness in high places,  if u wanna get saved from injustice and persecution and robbers, if u wanna get saved from preachers and their lackeys, if u wanna get saved come on home!
*wake up , thats what i promise
*u cant love something u havent seen, u gotta be able to touch somebody to love them, u gotta be able to see somebody to love them, you gotta be able to feel somebody to love them, today is the day of salvation!
*i come to set people free, i come to give them the spirit of liberty, i want u to say it, you'll go to hell if you dont think!
*I am here the spirit of Christ, to set u free, to deliver u from ur captivity
*im a sample of example
*i come to show u that the only god you need is within u
*i shall do all the miracles u said ur God would do but never did, i shall come and heal you all of the disease that you prayed for that never happened
*the only thing that brings perfect freedom, justice and equality, perfect love in all of its beauty and holiness is socialism
*just get on my bus amd i'll take u onto the promised land
*you are the chosen, to bring deliverence to the continent. You are the sons and daughters of the most high god.
*i am no longer a man, i am a revolution, i am the mighty wind of revolutionary change
*im principled and dedicated to my people

*ur gotta help ur self or u'll get no help, theres only 1 hope of glory and thats within u. Nobodys gonna come out of the sky, theres no heaven up there. We'll have to make heaven down here, we dont need no sky God.

*Honesty is not a word but a practice

Atrocity tale
Sadism, deadly spell, evil, horror

Holy holy, holy, i will raise you, alright, alright, praise him, save him, my my my my, look in ur heart, yes, do u feel it, i said come out, i said come out, stand up, i said it & i'll say it again, i'll rise up from the grave, the price is high, yes its real, we're gonna get things done, we're gonna shine on, bless you bless u bless u, turn me loose, good god almighty, my god almighty, good god, its a good day, release us, let me go, open up ur heart,

''I want u to be like i am, to become what i am, i want you to enjoy the fearlessness that i have, the courage that i have, the compassion that i have, the love that i have, the all encompassing mercy that i am, i want u to be what i am and something greater, and if you dont want to go this route then go to hell where you want to, but dont bother me''
j jones

Because i am freedom, i am peace, i am justice, i am equality. I am God
Jj

The bible is not sacred and you wont die if u drop it.  You wont die if u stand on it, u wont die if you jump up and down on it
Jim Jones







































































Tuesday 14 March 2023

THE PUNGE ROCK MOVEMENT

 

A change has arrived in rock music and it's called PUNGE ROCK! Gone are the boy bands and fake X Factor acts, they are dead and buried.

Now what huge crowds of music fans have been craving and flocking to are live bands, and the crazier they are the more they are loved. There is now a massive wave of Punge bands in England where the movement started, with so many exciting new bands such as Iodine, Inertia, Paranoid Alice, The Fakers, Unified Roots, Content Provider, just too many to mention - check out the PUNGE Rock Playlist

Gneration after generation, there’s always a fresh class of kids picking up electric guitars and making an exciting racket – and new rock acts continue to fill clubs (in normal times), rise up the ranks and push the form forward. 

Much like the '90s when bands were penned ‘grunge,’ you had a group of bands that honestly didn’t sound very similar or maybe didn’t even really share the same ethos, but they all were under that umbrella. It was probably frustrating and weird for all of them to be labeled under this one thing together, but they were better off for it in the end. It became a movement.

This type of sound is finding popularity as a kind of backlash to what we’ve been fed over the last 10 years. Things move in cycles, and new rock ‘n’ roll – not alternative or metal, like a real rock ‘n’ roll sound – has been very hard to find over the last decade.




THE NOTORIOUS 'JOKER DIARY'

 

Over a decade after it first appeared on the big screen, Heath Ledger's rendition of the Joker in 2008's The Dark Knight stands above all other supervillain portrayals. He came across as cold, thoughtful, and scarily real, bringing the Clown Prince of Crime to life in a new and impactful way. Pulling off such a chilling performance didn't come easy, and was the result of impressive dedication on the part of the man behind the makeup. 

Heath Ledger took his acting work incredibly seriously and didn't shy away from an opportunity to push himself as an artist. He'd envelop himself in his characters to ensure he got every mannerism, line, and facial expression just right, no matter the nature of the project. Christopher Nolan's vision of Joker was no exception, and as it turns out, Ledger took his methodology to the next level for the part with a disturbing diary. While much of the diary's content – playing cards, comic panels, and various quotes from The Dark Knight – centers on the Joker, it also contains many extra images and writings that give fans a glimpse into Ledger's mind as he delved deeper down the rabbit hole. The small book has become almost as legendary as the character itself, leading fans and critics to praise Ledger for his unsettling commitment to his craft. Because of the foreboding nature of its content, however, it comes with its fair share of urban legends. 

To truly become the Joker, Heath Ledger chose to isolate himself from the rest of the world for months at a time, locking himself in his apartment or hotel room to iron out the finer details of the character. During his exile, he'd work on his diary free of distraction, documenting his thought process, important quirks to the character, and other notes that describe how he came up with so many now-iconic parts of the Joker's characterization. 

In a German documentary about the late actor, titled Too Young to Die: Heath Ledger, his father, Kim Ledger, was interviewed on the unorthodox nature of his son's preparation. While the elder Ledger admitted that the isolation and prolonged study was nothing new for his son, he described the Joker journal as being on "a whole new level." Even as bizarre as its content seemed on its own, the two strategies Ledger utilized in tandem with were undeniably crucial to perfecting his performance. The diary is full of clippings from comic books, which Ledger read in isolation. Pages of the diary are filled up with handwritten copies of the Joker's dialogue from his scenes, including the infamous moment when the Joker detonates a bomb in a Gotham City hospital. In the documentary, Kim mentions that when they were kids, Ledger's older sister Kate would dress him in a nurse's uniform, like he wears in the movie.  

When Ledger described his version of the character to Empire in 2007, he said "I ended up landing more in the realm of a psychopath. Someone with very little to no conscience towards his acts. He's just an absolute sociopath, a cold-blooded, mass-murdering clown. 

Heath also told Empire about Christopher Nolan's input on the character. "Chris has given me free rein," Ledger said. "Which is fun, because there are no real boundaries to what The Joker would say or do. Nothing intimidates him, and everything is a big joke." Ledger channeled this freedom while writing his diary, which is filled with words and phrases like "chaos" and "kill the Batman."  On set, Ledger often improvised moments during scenes, and Ledger rarely told Christopher Nolan exactly what he was planning to do — and the unpredictability made directing his scenes much more intense than usual. One of the most memorable moments in the film that Ledger improvised takes place during the scene when Jim Gordon (Gary Oldman) gets promoted to police commissioner shortly after capturing the Joker. The Joker, in a nearby prison cell, sarcastically claps along with everyone else (via CheatSheet).  

Among the many seemingly random images and frantic scribblings inside Ledger's diary were a handful of references to Stanley Kubrick's 1971 classic A Clockwork Orange — more specifically, a few images of fictional psychopath Alex DeLarge. The main character of the piece, he's best described as a sadistic teenager who commits heinous crimes and terrorizes anyone and everyone he encounters simply for the fun of it. Is that description ringing any bells?